Focus your wellbeing effort in the right place

Heat map

Reveal the underlying issues

The heat map helps reveal what the underlying causes of your group’s low wellbeing may be. And help you identify where you need to focus your wellbeing effort.​

From wellbeing assessment to dialogue

Howdy is a service that continously asks about mental and physical wellbeing. Based on these inquiries, we can identify whether or not the users have a high, medium or low wellbeing. If the users have a low wellbeing, the Howdy response team will be activated, which means that within a few days, a professional will attempt to contact the user in order to complete an confidential conversation. Users with a medium or high wellbeing can in some cases also request a conversation. Our professionals will typically be a business phychologist or a physical therapist, depending on whether the wellbeing in question is mental or physical. It can e.g. also be a nurse. In some configurations, the user will not be contacted directly, but will instead be encouraged to take contact to a relevant professional themselves.


The number of low wellbeing cases are reported to the employer based on whether a professional response agent was able to reach the user. However, only groups with at least ten answers within the given period are reported. If the user consents, our professionals can assign the reason of that user’s low wellbeing to a reason code, which is then presented in pseudonymized form to the employer via our heat map. In each period, each reason code is provided a heat level – a shade of colour – that indicates which causes are carrying most weight towards that periods low wellbeing. The heat map will also be available to subgroups, that fulfills the requirement of at least ten answers within the period – a precaution to protect the user’s anonymity. Cases of low wellbeing can be assigned up to two reason codes, with the possiblity of individually weighing each reason code.

Technical explanation

There are ten heat levels, with the stronger colors indicating a higher heat level. Each reason code with at least one case, is calculated as having one of these heat levels. The heat level is calculated by first adding up all cases with that reason code assigned and with a weight for each assignment. This sum is divided by the number of active users in the group in the relevant period. That number is then compared against all reason code assignments across Howdy data. The heat level is then the decile placement of the group within the population. Howdy Body and Howdy Wellbeing reason code assignments are considered separately.


Each colour represents the concentration of cases for the given outcome comparable to the selected group of users.

What is a reason code?

A reason code describes what has triggered the employees Howdy score to decrease. The reason code is registered after the employees has a conversation with the Howdy response team.


New assignments, a changed job situation and/or organisational change affecting employees.
Employees show signs of a burnout reaction according to ICD-10. The response team register signs and symptoms but does not diagnose. Symptoms of a burnout reaction are individual and may have a psychically (irregular heartbeat, dizziness), mental (crying, memory problems) and/or behavioural (impaired judgment, insomnia) character.
Employees experience a high workload, he/she experiences having more assignments than the necessary time and resources to solve those. Deadlines are experienced as difficult to reach. The work pressure is handled by the employee, but he/she begins to be affected by it. Workload covers both volume and the difficulty of tasks.
Employees experience lack of recognition, acknowledgement and feedback from management and colleagues.
Employees report a system (technology) or physical equipment does not work, the use of it is challenging either over a long period of time during the implementation.
Employees are experiencing problems, challenges, or conflicts with a direct manager or with the companies/organisation’s general management.
Brief or long-term physical health issues that was triggered in a work-related context.
Employees feels a lack of flexibility and/or lack of empowerment in solving own job-related tasks. The reason code furthermore describes employees requiring help from others to prioritize own tasks.
Physical or mental harassment, violent, or/and bullying from other employees (colleagues or management), customers/citizens/other partners in one or more cases.
Employees experience problems, challenges, or conflicts with one or more colleagues. Might be related to relational issues or directly related to different ways of solving tasks.
Employees experience challenges in their private life. Including: stressful private situation, health problems of either short- or long-term nature, family challenges and illness in the family.
The employee does not wish to provide a reason code, or none of the above describes the situation in a satisfying way. Since March 2020, “Other” has also covered Covid-19 related cases.
The employee does not wish to talk to the response team. Typical reasons: The employee is receiving help; the employee does not experience a need to talk etc.

Howdy Body

Used by the Howdy Body response team (physiotherapists), for physical / muscular injuries triggered in a work-related context.
Used by the Howdy Body response team (physiotherapists), for physical / muscular injuries triggered in a private context.
Used by the Howdy Body response team (physiotherapists), for physical pain not related to muscular issues, could be pain after an operation, injury, illness etc.
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